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Chloe Works for a Corporation That Owns Seven Different Fast

Question 82

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Chloe works for a corporation that owns seven different fast food chains.While each of the chains appears to customers to be an independent business, their growth strategies are closely coordinated at the corporate level to be sure the building of a new restaurant for one chain doesn't interfere with the success of other corporate-owned chains.On the other hand, since each of the chains offers a different type of food and targets a different demographic, each one handles its own marketing strategy more or less independently.Given this, it seems likely that Chloe's corporation is using a __________ structure.


A) conglomerate
B) modular
C) matrix
D) divisional

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