In an Effective Balanced Scorecard, ________

Multiple Choice

In an effective balanced scorecard, ________.

A) net income serves as the best indicator for the hard-to measure long-run operational performance
B) the sales budget serves as one of the leading indicator for the hard-to measure short-run financial performance
C) the sales budget serves as a leading indicator for the hard-to measure short-run nonfinancial performance
D) customer satisfaction serves as one of the leading indicator for the hard-to measure long-run financial performance such as the likelihood of higher sales and income