The Purpose of Studying Consumer Behavior Is to Enable Marketers

Multiple Choice

The purpose of studying consumer behavior is to enable marketers to anticipate how they might better meet consumer needs by ________.

A) improving profit margins
B) consistently beating competitors' prices
C) offering consumers more suitable products and marketing messages
D) convincing consumers that they need the products the company can produce
E) pushing consumers to purchase products that they need but are reluctant to buy