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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Introduction to the Consumer Research Process
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    Which of the Following Is a Key Research Tool Used
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Which of the Following Is a Key Research Tool Used

Question 9

Question 9

Multiple Choice

Which of the following is a key research tool used in motivational research?


A) Mail surveys
B) Focus groups
C) Test markets
D) Mystery shopping
E) Mechanical observation

Correct Answer:

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