Consumers' Characteristics Can Be Classed as Either Facts or Cognitions

Multiple Choice

Consumers' characteristics can be classed as either facts or cognitions.In this context,facts can be determined from direct questioning and categorized by a single objective measure.Examples of facts include ________.

A) demographics, gender, and benefits wanted
B) usage rate, level of involvement and psychographics
C) personality traits, lifestyles, and family life cycle
D) education, usage situation, and social class
E) level of involvement, awareness of product alternatives, and benefits wanted