Researchers Who Apply Freud's Theories to the Study of Consumer

Multiple Choice

Researchers who apply Freud's theories to the study of consumer personality believe that ________.

A) consumer behavior is an effort on behalf of individuals to overcome feelings of inferiority
B) social relationships are fundamental to the formation and development of personality
C) people continuously attempt to establish significant and rewarding relationships with others
D) consumers are primarily unaware of their true reasons for their purchasing behavior
E) behavior is largely driven by a desire to conquer feelings of anxiety