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Consumers Who ________ Are More Likely to Be Responsive to the Part

Question 53

Multiple Choice

Consumers who ________ are more likely to be responsive to the part of an ad that is rich in product-related information or detailed description.


A) are highly ethoncentric
B) are other-directed
C) have a high need for uniqueness
D) have a low optimal stimulation level
E) are high in need for cognition

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