WEIGHT LOSS MINI CASE: Gloria Sees Herself as Being a Bit

Multiple Choice

WEIGHT LOSS MINI CASE: Gloria sees herself as being a bit heavy and has made a New Year's resolution to lose 10 pounds by Memorial Day. She receives a postcard in the mail from her local gym chain that specializes in women's fitness. The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms. After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before.
-In the WEIGHT LOSS MINI CASE, "fun and welcoming" describes the local gym's ________.

A) brand personification
B) dogmatism
C) brand personality
D) expected self-image
E) extended self