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TEQUILA MINI CASE:\text{TEQUILA MINI CASE:} Viva Beverages Has Recently Launched Its Own Brand of Tequila

Question 43

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TEQUILA MINI CASE:\text{TEQUILA MINI CASE:} Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar. A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ... (WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE, the advertisement would most accurately be described as appealing to which of the following Freudian elements of the personality?


A) super-id
B) ego
C) self-image
D) superego
E) id

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