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    Consumer Behavior Study Set 4
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    Exam 5: Personality and Consumer Behavior
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    Researchers Who Apply Freud's Psychoanalytic Theory to the Study of Consumer
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Researchers Who Apply Freud's Psychoanalytic Theory to the Study of Consumer

Question 90

Question 90

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Researchers who apply Freud's psychoanalytic theory to the study of consumer personality tend to see consumer purchases as a reflection and an extension of the consumer's personality.

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