Under Neo-Pavlovian Theory,the Consumer Can Be Viewed as an Information

Multiple Choice

Under neo-Pavlovian theory,the consumer can be viewed as an information seeker who uses logical and perceptual relations among events,along with his or her own preconceptions,to form a sophisticated representation of the world.________ is the learning that results from exposure to relationships among events in the environment.

A) Feedback
B) Reinforcement
C) Conditioning
D) Generalization
E) Discrimination