Multiple Choice
________ in ads involves changing some of the aesthetic characteristics of an ad while repeating the same advertising theme.________ in ads involve changes in advertising content across different versions of an advertisement.
A) Cosmetic variations; Advertising wearout
B) Substantive variations; Cosmetic variations
C) Cosmetic variations; Substantive variations
D) Stimulus generalization; Stimulus discrimination
E) Advertising wearout; Substantive variations
Correct Answer:
Verified
Correct Answer:
Verified
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