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When Breyers Sells Oreo Cookies and Cream Ice Cream, Breyers

Question 101

Multiple Choice

When Breyers sells Oreo Cookies and Cream ice cream, Breyers purchases ground Oreo cookies for inclusion in the ice cream and prominently displays the Oreo name on its packaging. This is an example of ________.


A) shaping
B) licensing
C) modeling
D) family branding
E) chunking

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