A Campaign for a New Brand of Flavored Vodka Uses

Multiple Choice

A campaign for a new brand of flavored Vodka uses actors or models to visit bars and nightclubs and order martinis made with the new brand.The actors or models appear as if they are ordering a well-established fad drink,while the real objective is to create a new drink.This is an example of ________.

A) buzz marketing
B) viral marketing
C) branded marketing
D) opinion leadership
E) publicity