Which of the Following Is True of Sex in Advertising

Multiple Choice

Which of the following is true of sex in advertising?

A) Sexual themes in advertising encourage actual consumption behavior.
B) More product-related thinking occurs in response to sexual appeals than to nonsexual appeals.
C) Sexual appeals enhance message comprehension.
D) Visual sexual elements in an ad are more likely to be processed than its verbal content.
E) Sexual appeals positively impact the processing of message content.