Which of the Following Is True of Asian Americans as Consumers

Multiple Choice

Which of the following is true of Asian Americans as consumers?

A) Asian Americans are less likely to own their own businesses than non-Asian American minorities.
B) Most Asian Americans come from single-income households.
C) Use of Asian American models in advertising is an effective way of reaching the Asian American market segment.
D) Asian Americans tend to be less computer literate than the general population.
E) Asian American households tend to be more female oriented when it comes to consumption decisions.