Which of the Following Is True of Gender Roles and Consumer

Multiple Choice

Which of the following is true of gender roles and consumer behavior?

A) Women have traditionally been cast as the providers or breadwinners.
B) Men show superior affect and purchase intention toward ads that are verbal and complex.
C) Women are less likely to purchase online than men.
D) Women exhibit superior affect and purchase intention toward ads that are simple and attribute-oriented.
E) Competitiveness and neatness have traditionally been considered feminine traits.