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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    ________ Is a Micro Process That Focuses on the Stages
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________ Is a Micro Process That Focuses on the Stages

Question 11

Question 11

Multiple Choice

________ is a micro process that focuses on the stages through which an individual consumer passes when deciding to accept or reject a new product.


A) Adoption
B) Assumption
C) Diffusion
D) Innovation
E) Introduction

Correct Answer:

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