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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    Communication Among Consumers Is Known as ________
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Communication Among Consumers Is Known as ________

Question 59

Question 59

Multiple Choice

Communication among consumers is known as ________.


A) word-of-mouth communications
B) surrogacy
C) mavenship
D) cohort selling
E) peer advertising

Correct Answer:

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