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    Business
  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    ________ Refers to the Degree to Which a New Product
Solved

________ Refers to the Degree to Which a New Product

Question 85

Question 85

Multiple Choice

________ refers to the degree to which a new product is difficult to understand or use.


A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

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