CAR MINI CASE: Marksman Motors Is a Manufacturer of SUVs

Multiple Choice

CAR MINI CASE: Marksman Motors is a manufacturer of SUVs.In order to encourage consumers to consider a Marksman vehicle, Marksman dealerships offer an overnight test-drive, where consumers are able to drive the car for 24 hours to see if they like it.They have found the overnight test-drive to be especially popular with people who tend to adopt new ideas just after the average time and who approach innovations cautiously.Recently, in response to the popularity of other manufacturers' gas-electric hybrid SUVs, Marksman Motors has come out with a new model, the Evergreen, that has been sold in Germany for a year, but is the first gas-electric hybrid SUV to hit the U.S.market.In order to promote the Evergreen, the manufacturer sent a voucher to Car and Driver Magazine subscribers for a free 3-day test-drive of the Evergreen, to be used at local Marksman dealerships.
-In the CAR MINI CASE,the Evergreen is considered a "new" product based on a(n) ________ definition of product innovation.

A) firm-oriented
B) product-oriented
C) market-oriented
D) adoption-oriented
E) consumption-oriented