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    Consumer Behavior Study Set 4
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    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    Noninnovators Seem to Find New Products Threatening to the Point
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Noninnovators Seem to Find New Products Threatening to the Point

Question 77

Question 77

True/False

Noninnovators seem to find new products threatening to the point where they prefer to delay purchase until the product's success has been clearly established.

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