Multiple Choice
MP3 MINI CASE: Judy wants a new MP3 player so she can listen to music while she runs.She currently runs with a CD player, but is irritated with the frequency with which it skips and the limited amount of music that can be stored on a CD.After reviewing several consumer reviews on various tech websites, she identifies 5 different MP3 player models that might meet her needs.She decides that she needs at least 20 gigabytes of data storage on her player, and eliminates all options with fewer than 20 GB.There are now 3 models remaining.She then decides that she will only accept players with at least 15 hours of battery life.She is now considering only 2 players.Player A is heavier, but has a longer battery life.Player B is lighter, but has a shorter battery life.Judy chooses Player A because she believes that the longer battery life more than compensates for the additional weight.
-In the MP3 MINI CASE,Judy narrows her options from 3 to 2 player models based on a ________.
A) compensatory decision rule
B) affect referral decision rule
C) lexicographic decision rule
D) disjunctive decision rule
E) conjunctive decision rule
Correct Answer:

Verified
Correct Answer:
Verified
Q1: In low-risk situations, consumers are likely to
Q10: The consumer's experience with a product plays
Q18: A consumer who selects the product with
Q28: Of the three levels of consumer decision
Q83: Consumers are frequently presented with incomplete information.
Q89: All consumer decision-making situations require the same
Q96: The _ describes a consumer who falls
Q98: What are three decision categories that require
Q102: GIFT MINI CASE: Winston needs to buy
Q103: _ are procedures used by consumers to