Your Company Plans to Increase the Monthly Fees It Charges

Essay

Your company plans to increase the monthly fees it charges clients starting in September. You are drafting a letter to mail to your clients to inform them of this increase and hopefully persuade them to keep their business with you. You point out that this increase will allow the company to offer clients additional benefits and 24-hour service. In researching competitor claims, you see that no other competitor offers all the services your company does for the same price. After you draft your message, but before you send it, you see that a rival company has started promotion to take advantage of the opportunity to attract some of your customers away. This rival has dropped its price, making its fee a little lower than yours for the same services. Discuss how this information impacts your message.