Multiple Choice
"We all know that money is tight these days, so smart business people like Big Company A and Bigger Company B invest their dollars wisely in the high-quality products and services we offer at XYZ Technology." This excerpt illustrates which technique for appealing to emotion?
A) the consistency principle
B) the scarcity principle
C) the reciprocity principle
D) the social proof principle
E) the liking principle
Correct Answer:
Verified
Correct Answer:
Verified
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