Why Is It Inappropriate to Use the Indirect Approach in a Public

Multiple Choice

Why is it inappropriate to use the indirect approach in a public safety message?

A) It is unethical to try and soften the bad news at the possible expense of people's safety.
B) It is most important to maintain the company's positive image and retain the customer's goodwill.
C) The buffer will not be sufficient to soften the blow of the bad news.
D) This approach puts the audience's welfare ahead of the company's best interests.
E) It fails to adequately prepare the audience for the bad news that will follow.