You Are Researching Solutions to a Problem at Your Business

Multiple Choice

You are researching solutions to a problem at your business and it appears that the in-depth research that you want has not already been done. In this situation, ________.

A) shutting down the research project is your only choice
B) performing tertiary research is required
C) composing a survey to elicit this information yourself is an option
D) interviewing experts in the field is not a choice
E) conducting primary research is not recommended