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  2. Topic
    Computing
  3. Study Set
    Introduction to Information Systems Study Set 1
  4. Exam
    Exam 2: Organizational Strategy, Competitive Advantage, and Information Systems
  5. Question
    The Introduction of ATM Machines by Citibank Was a Classic
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The Introduction of ATM Machines by Citibank Was a Classic

Question 2

Question 2

Multiple Choice

The introduction of ATM machines by Citibank was a classic example of which strategy for competitive advantage?


A) Cost leadership
B) Innovation
C) Differentiation
D) Operational effectiveness
E) Customer-orientation

Correct Answer:

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