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    Introduction to Information Systems Study Set 2
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    Exam 5: Data and Knowledge Management
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    Big Data Helps Companies Treat Customers as Individuals
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Big Data Helps Companies Treat Customers as Individuals

Question 13

Question 13

Multiple Choice

Big Data helps companies treat customers as individuals. This is called __________.


A) business model creation
B) data analyzation
C) experimentation
D) microsegmentation

Correct Answer:

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