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    Introduction to Information Systems Study Set 2
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    Exam 11: Customer Relationship Management and Supply Chain Management
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    ______________________ Is the Percentage of Customers That Will Be Lost
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______________________ Is the Percentage of Customers That Will Be Lost

Question 14

Question 14

Multiple Choice

______________________ is the percentage of customers that will be lost over time.


A) Customer churn
B) Customer intimacy
C) Lifetime loss
D) Lifetime value

Correct Answer:

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