Jolene's Firm Markets Preplanning Services for a Mortician

Multiple Choice

Jolene's firm markets preplanning services for a mortician.She finds that most of her target market wants to avoid discussing future funeral needs,so she must somehow first get their attention.Jolene's firm most likely uses the ________.

A) production orientation
B) sustainability concept
C) selling orientation
D) consumer orientation
E) social marketing concept