Multiple Choice
A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products.This is an example of___________.
A) targeting
B) marketing mix
C) product mix
D) mass market
E) market aggregation
Correct Answer:

Verified
Correct Answer:
Verified
Q5: _ provides reasons for customers to pay
Q9: Which of the following is the best
Q21: The term "marketing" is synonymous with the
Q60: The Internet has created a paradigm shift
Q76: How has the Internet aided in the
Q91: Marketers first identify consumer needs and then
Q94: Conveniently located vending machines around your college
Q100: When Tony rented a loft apartment where
Q104: According to the theory of the wisdom
Q105: _ involves systematically tracking consumers' preferences and