Which of the Following Lists the Three Important Components of a Basic

Multiple Choice

Which of the following lists the three important components of a basic marketing information system (MIS) ?

A) competitive intelligence, internal records, and all sales personnel
B) existing data, market researchers to gather more data, and the technology to convert those data into information
C) managers at all levels, corporate culture, and internal data
D) data, computer hardware and software, and output for marketing decision makers
E) information resources, technical experts, and marketing managers