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    Marketing Real People Study Set 3
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    Exam 4: Marketing Research: Gather, analyze, and Use Information
  5. Question
    Which of the Following Is NOT a Major Data Source
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Which of the Following Is NOT a Major Data Source

Question 19

Question 19

Multiple Choice

Which of the following is NOT a major data source for a marketing information system (MIS) ?


A) internal company data
B) marketing intelligence
C) marketing research
D) acquired databases
E) modeling software

Correct Answer:

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