Managers at a Discount Retailer's Headquarters Would Use Which of the Following

Multiple Choice

Managers at a discount retailer's headquarters would use which of the following to access up-to-the-minute sales information obtained from the store's cash registers around the country in order to detect problems with products,promotions,and even the firm's distribution system?

A) a company intranet
B) secondary data
C) a prediction market
D) marketing intelligence
E) sampling