The Marketing Research Process Step of Defining the Research Problem

Multiple Choice

The marketing research process step of defining the research problem has three components: specifying the research objectives,identifying the consumer population of interest,and ________.

A) placing the problem in an environmental context
B) determining a budget for the research process
C) selecting managers responsible for analyzing the data
D) determining whether primary data will be needed
E) deciding whether to hire a marketing research agency or to conduct the research in-house