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    Marketing Real People Study Set 3
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    Exam 4: Marketing Research: Gather, analyze, and Use Information
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    Data That Has Been Collected for Some Other Purpose Than
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Data That Has Been Collected for Some Other Purpose Than

Question 14

Question 14

Multiple Choice

Data that has been collected for some other purpose than to answer the question at hand is called ________.


A) primary data
B) secondary data
C) mined data
D) experimental data
E) ethnographic data

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