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    Marketing Real People Study Set 4
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    Exam 4: Market Research
  5. Question
    ________ Is a Type of Data Collection in Which the Researcher
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________ Is a Type of Data Collection in Which the Researcher

Question 48

Question 48

Multiple Choice

________ is a type of data collection in which the researcher simply records the consumer's behaviors.


A) Mall intercept
B) Observation
C) Survey
D) Focus group
E) Neuromarketing

Correct Answer:

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