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    Exam 4: Market Research
  5. Question
    ________ Is the Extent to Which Research Actually Measures What
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________ Is the Extent to Which Research Actually Measures What

Question 49

Question 49

Multiple Choice

________ is the extent to which research actually measures what it was intended to measure.


A) Flexibility
B) Validity
C) Responsiveness
D) Reliability
E) Representativeness

Correct Answer:

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