A City Hired a Research Company to Survey Spring Break

Multiple Choice

A city hired a research company to survey spring break vacationers to learn about this market. One of the questions asked was, "If you were able to hang out on the beach with any celebrity, who would she or he be?" This type of question is a means for gathering ________.

A) qualitative data
B) ethnographic observations
C) cross-tabulated data
D) quantitative data
E) longitudinal data