A Sign at a Tokyo Hotel Once Read, "You Are

Multiple Choice

A sign at a Tokyo hotel once read, "You are invited to take advantage of the chambermaid," and a dry cleaner in Majorca urged passing customers to "drop your pants here for best results." These are examples of ________ in global markets that international market researchers must consider.

A) technological barriers
B) cultural differences
C) local customs
D) ethnocentric positions
E) language barriers