Essay
Two brothers own a hair salon.One believes they could have more business if they mailed out $5-off coupons to people living within a five-mile radius of the shop.The other brother wants to run an ad in the local shopping newspaper with a coupon for a free hot oil treatment.(The newspaper goes to everyone in the area. )What type of marketing research can they use to determine whose idea would be more profitable? Explain your answer.
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