Jane's Aunt Wants a Cashmere Blanket to Put Over Her

Multiple Choice

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane could drive fifty miles and pay $90 for the blanket,or she could order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opts to buy the blanket on the Internet.This is an example of how ________ influences the consumer decision-making process.

A) a microculture
B) an opinion leader
C) a reference group
D) time
E) learning