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    Marketing Real People Study Set 3
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
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    ________ Means Scrambling a Message So That Only Another Individual
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________ Means Scrambling a Message So That Only Another Individual

Question 70

Question 70

Multiple Choice

________ means scrambling a message so that only another individual or computer with the right "key" for deciphering it can unscramble it.


A) Back-translation
B) Encryption
C) Authentication
D) Reverse encoding
E) Sniffing

Correct Answer:

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