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    Exam 5: Business-To-Business Markets: How and Why Organizations Buy?
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    Which Member of the Buying Centre Typically Has the Most
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Which Member of the Buying Centre Typically Has the Most

Question 111

Question 111

Multiple Choice

Which member of the buying centre typically has the most power?


A) buyer
B) gatekeeper
C) decider
D) initiator
E) influencer

Correct Answer:

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