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    Marketing Real People Real Choices
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    Exam 6: Understand Consumer and Business Markets
  5. Question
    ________ Is a Business Practice in Which a Buyer Shapes
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________ Is a Business Practice in Which a Buyer Shapes

Question 24

Question 24

Multiple Choice

________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs.


A) Reciprocity
B) Functionalization
C) Reverse marketing
D) Bottom-up marketing
E) Crowdsourcing

Correct Answer:

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