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Worthington Farm Raises Chickens

Question 139

Multiple Choice

Worthington Farm raises chickens. For years, it has used wooden coops to haul its poultry to market. When Bob Worthington went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and ought to be replaced. Worthington was at which stage of the business buying process?


A) problem recognition
B) vendor analysis
C) information search
D) information evaluation
E) product selection

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