Multiple Choice
Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.
A) geodemographic
B) psychographic
C) usage
D) positioning
E) social class
Correct Answer:

Verified
Correct Answer:
Verified
Q2: A(n)_ would probably include customer demographics,location,lifestyle information,and
Q15: In developing a new shoe, Reebok targeted
Q84: When marketers at Procter & Gamble selected
Q86: Companies can customize offerings by _ so
Q87: Chinese Canadians are the fastest-growing minority group
Q87: Customer relationship management (CRM) programs are often
Q92: Which of the following best explains why
Q102: A perceptual map is used to _.<br>A)compare
Q130: _ segmentation variables classify consumers on the
Q132: A large chain amusement park sells tickets