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________ Is a Well-Known System Based on Psychological Traits That

Question 78

Multiple Choice

________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S.population into segments and then sells pieces of this information to clients for specific strategic applications.


A) VALS
B) Decitica
C) AIO
D) PRIZM
E) NAICS

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