Multiple Choice
Which of the following is the best example of the long tail approach to selling?
A) Nearly 20% of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
B) Kraft Foods focuses on the 20% of U.S.households that purchase 80% of the Miracle Whip the company markets.
C) Barnes & Noble stocks the most popular books and magazines in its retail stores.
D) Google lets advertisers target certain ads to certain segments of search engine users.
E) Staples segments its business-to-business markets based on sales volume.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: A(n)_ would probably include customer demographics,location,lifestyle information,and
Q69: An undifferentiated marketing strategy is most likely
Q100: Some people want healthy cereal that will
Q101: Which of the following is the narrowest
Q102: A perceptual map is used to _.<br>A)compare
Q107: People's diverse interests and backgrounds divide them
Q108: Your firm has decided to localize its
Q109: The group of American consumers born between
Q110: During the interact stage of one-to-one marketing,companies
Q135: Differentiated marketing can involve connecting the same